IntegrationActito

Actito runs your campaigns. Selekt gives the relationship a face.

Actito brings your campaigns and marketing scenarios to your whole base. Selekt takes the other half of the work: the relationship an advisor keeps with her client book, one client at a time. Both coexist on the same base, without overlapping.

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On the shop floor

Three very concrete scenarios.

What a base shared between the campaign tool and the store tool changes, day to day.

Before the sendThe piece on hold, excluded from the promotionWhat is reserved for a client does not go out in a blanket offer. Store and campaign see the same record, and the client never sees their piece discounted.

After the sendThe client who opened without coming inThe Actito campaign did its job: they opened, they did not come in. Their advisor knows it and follows up with a reason of her own.Messages prepared and approved before sending

All year roundA message signed by a personThe client replies to their advisor, not to a generic address. That is what turns a follow-up into a conversation, and a conversation into a visit.The advisor workspace

Two reaches

A segment has a size, a client book has faces.

A thousand contacts on one side, two hundred clients on the other

Actito reaches a whole base at once. An advisor follows a book she knows, and on high baskets that closeness is what makes the difference.

An offer on one side, a real reason on the other

Campaigns announce. An advisor reaches out because a piece has arrived, an alteration is ready, or a date is coming up.

What the store learns feeds the same base

Client data flows both ways, with no double entry: what the advisor notes in store enriches the record marketing already knows.

Never two messages for the same reason

Because both tools rely on the same base, a client is not contacted twice on the same day for the same reason, and their preferred channel is respected.

Measuring

What the relationship produces, in black and white.

Every individual action is traced, every sale attributed by a rule the house sets itself.

One action, one author

An advisor's message is timestamped and attributed to its author, distinctly from an Actito campaign send.

One window, one rule

Seven, thirty or ninety days between contact and sale: the house sets the attribution window.

Two figures, never added together

Revenue influenced by the one-to-one relationship stays separate from campaign results. Across equipped retailers, it commonly represents 20 to 25 percent of the total.

Frequently asked

What we are asked about Actito.

No. Actito keeps doing what it does well: campaigns, marketing scenarios, engaging the whole base. Selekt covers the other half, the one-to-one work a store team does between visits. Both rely on the same client base, without overlapping.

Client data flows both ways, with no double entry. The advisor sees on the record what her client received, and marketing benefits from what the store learns. Who contacted whom, when and why stays visible on both sides.

Every action is dated and tied to the person who took it. You set an attribution window, and the sales in that window become influenced revenue, never added to campaign results. Across equipped retailers, 20 to 25 percent of revenue is influenced.

Preferences and consent travel with the client record, and the channel a client has chosen is respected on both sides. An opt-out recorded on the campaign side also stops individual outreach. Permissions are set by role and by store, and data is hosted in the European Union.

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