IntegrationAdobe Commerce (Magento)

Adobe Commerce sells at scale. The store sells to a person.

Adobe Commerce, which many houses still know as Magento, carries your online sales. Selekt takes the half the site cannot see: the relationship an advisor builds with each client, and the measurement of what it produces.

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One client's journey

From web basket to fitting room.

One client, two places to buy, a single relationship. Here is how the two tools hand over to each other.

She orders on the site

Adobe Commerce does its job: catalogue, order, payment, shipping. Nothing changes for your e-commerce team.

Her profile fills in

Purchase history feeds the client profile the store works with. Data flows both ways, without double entry.

She walks into the store

The advisor knows what she ordered and can suggest what comes next, instead of starting from zero or asking questions the site has already answered.

The relationship continues

After the visit, the advisor follows up with a real reason: a piece has arrived, an alteration is ready, a date is coming up. The sale that follows is measured and reconciled with the POS.

What changes

On the floor, concretely.

One profileThe profile no longer stops at the site's doorWhat a client buys online and what she buys in store read in one place. That single view is what makes one-to-one follow-up possible, for the advisor and for headquarters alike.The single customer view

Passing throughThe site's loyal clientShe orders online all year and visits a store while travelling. The advisor welcomes her as a regular, not as a stranger.

Spotted onlineThe piece seen on the site, tried on in storeThe client arrives knowing what she wants to see. The advisor knows it too, and prepares the fitting instead of improvising it.

For leadershipA figure leadership can readFollow-ups are traced, the sales that follow are attributed, and the total reconciles with the POS. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of the total.How influenced revenue is attributed

One tool, three readings

The advisor, the manager, headquarters.

The same data, three uses. Each role sees what it needs, nothing more.

A profile usable standing up, between two clients

The advisor finds purchase history, preferences and the day's reasons to reach out, on her phone, in seconds. Nothing to retype from another screen.

Purchase history, web and store, in one profile
Follow-ups with a real motive, never a generic offer
Appointments, wishlists and pieces on hold in the same place

Frequently asked

What we are asked about Adobe Commerce.

No. Adobe Commerce keeps carrying your online sales: catalogue, orders, payment, at scale. Selekt covers the other half, the one-to-one work of store teams, and the measurement of what it produces. Both rely on the same client base.

Adobe Commerce is the current name of Magento, and many houses we meet use one name or the other. Tell us what you run: we review it with your team or your integrator and give you a clear answer on feasibility.

The scope is defined at setup: which brands, which stores, which data. Selekt's permissions are set by role and by store, which keeps separate what must stay separate while headquarters keeps a view of the whole.

Preferences and consent travel with the client profile, and the channel a client has chosen is respected. Permissions are set at field level, every access is logged, and data is hosted in the European Union. The detail is reviewed with your team before launch.

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