IntegrationAdyen

Adyen takes the payment. Selekt turns it into client memory.

Adyen handles your payments, online and in store, and keeps doing so exactly as it does today: Selekt does not touch your payment flows. What Selekt adds is what comes next: every transaction becomes a line of purchase history on the client profile, and that memory feeds the relationship and the revenue it produces.

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On the floor

What a purchase leaves behind.

The memoryEvery sale enriches the profileA payment taken by Adyen, in store or online, becomes a line of purchase history on the right client's profile. Month after month, the house builds a memory: what she loves, her rhythm, her sizes, her occasions. That memory is what makes follow-ups worth receiving.The single customer view

The walk-inThe loyal client, recognised everywhereShe usually shops in another store of the network. Here, her history follows her: the advisor knows what she bought, where and when, and welcomes her as a regular.

After the visitThe online purchase, seen by the storeShe ordered on the website after her visit. Her advisor sees it on the profile, and his follow-up takes it into account instead of suggesting what she just bought.

What followsThe follow-up built on a real purchaseThe purchase from three weeks ago calls for an attention: news of the piece, an idea that completes it, an invitation. The message is drafted, approved before sending, and signed by the advisor. If a sale follows, it links back to that gesture.Messages drafted and approved before sending

From payment to relationship

The path of a transaction, after checkout.

Everything that belongs to payment happens at Adyen, and stops there. What follows belongs to the relationship.

Adyen takes the payment

At the till or online, the payment runs through Adyen, as it does today. Selekt plays no part in that journey.

The sale joins the profile

The transaction becomes a line of purchase history on the client's profile, next to her past purchases, her preferences and her conversations with the house. With no double entry.

The advisor puts it to work

The history gives the right reason to reach out: a piece that completes an outfit, a purchase anniversary, a collection arriving. The follow-up starts from a fact, not a hunch.

The next sale is measured

When a purchase follows a traced contact, it joins influenced revenue, reconciled with the till. Relationship work becomes a figure leadership can read.

Who does what

What Adyen handles, what Selekt adds.

	Adyen	Selekt
Checkout in store and online
Payment flows and journeys
The transaction on the client profile		a line of purchase history, no double entry
Client profile usable on the shop floor
Traced follow-ups, appointments and holds
Influenced revenue, per advisor and per store

Nothing changes at checkout: your teams take payments as they do today, the client profile enriches itself.

For every role

One purchase memory, three uses.

The client is recognised, never pestered

Her history speaks for her: no need to retell her story at the counter. And because every contact is traced, she is never approached twice for the same reason.

The advisor reaches out at the right moment

The recent purchases in their book give them, every day, real reasons to get back in touch. Their app presents them, ready to be worked.

Leadership reads what the relationship produces

Sales that follow a relationship gesture are kept separate from direct sales. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of total revenue.

Frequently asked

What we are asked about Adyen.

No, never. Checkout and payment flows stay entirely with Adyen, in store and online, exactly as they are today. Selekt comes after: the transaction becomes a line of purchase history on the client profile, and that memory is what serves the relationship.

The essential: a complete purchase history, in store and online, attached to the right person. It is what lets a store welcome a client as a regular, follow up with a real reason, and link the next sale to the work that prepared it. Data flows both ways, with no double entry.

No. Checkout runs as it does today, with the same gestures and the same tools. What changes happens before and after the sale: the profile consulted on the floor, the signed follow-up, the appointment noted. The profile enriches itself without anyone retyping anything.

Consent and channel preferences are attached to the client profile and respected everywhere. Permissions are set at field level, by role and by store, and every access is logged. Data is hosted in the European Union. The detail is reviewed with your team before launch.

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