IntegrationAkeneo

Akeneo's product record, in the advisor's hand.

Akeneo turns every piece into a complete product record, consistent across all of the house's channels. Selekt connects to it so that work also serves the relationship: the selections and lookbooks advisors share carry the same standard as the storefront.

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Two sources of truth

The product in Akeneo, the client in Selekt.

Akeneo holds the product record

Attributes, visuals, descriptions, variants: the PIM turns every piece into a complete, consistent record, the same one for every channel of the house.

Selekt holds the client record

Who this client is, what she bought, what she is waiting for: the memory of the relationship, gathered in one place and shared by the house.

The advisor connects the two

A well-described piece meets a well-known client. The advisor composes the right selection instead of hunting for references by hand.

No double entry

Data flows both ways, with nothing to copy over. The product record is never maintained twice, and neither is the client record.

Why a PIM

A fine product record makes a fine message.

What the advisor shares carries the house's colours. The quality of product content shows all the way into the conversation.

Selections worthy of the storefront

Polished visuals, accurate descriptions: the piece offered to a client is presented the way the house wants it presented, never approximately.

The same story on every channel

Akeneo's product record is the reference. In store and at a distance, the piece is told the same way, with the same words.

New arrivals come ready

When a collection enters the catalogue, the teams find it with the level of detail they need to advise with confidence.

Going further

What your teams do with it every day.

The floorThe advisor workspaceThe client profile, the day's reasons to reach out and the pieces to suggest, on a phone, in seconds, between two clients.Discover the advisor workspace

MessagesThe AI copilotMessage suggestions draw on the client record and on well-described product. The advisor reviews, adjusts and signs: nothing leaves without them.The advisor's AI copilot

The methodClientelingTurning knowledge of the product and of the client into visits, fittings and sales attributed to each person's work.Clienteling explained

Frequently asked

What we are asked about Akeneo.

No. Akeneo remains the house's product reference, the one all channels rely on. Selekt brings the relationship side: the client record, the selections advisors share, and the measurement of what that work produces. Each keeps its own source of truth, and data flows both ways.

No. That is precisely Selekt's promise: data flows both ways, with no double entry. The work done in Akeneo is never redone elsewhere, and what the store learns about its clients never has to be copied over either.

Product content that works beyond the website: it feeds the selections and lookbooks advisors share, so follow-ups carry real substance. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of total revenue.

The connection is scoped with you: catalogue perimeter, roles, rules of use. Most houses start with one or two pilot stores before extending to the rest of the network.

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