IntegrationAntavo

With Antavo, loyalty has a programme. Now it has a face.

Antavo structures your loyalty programme: tiers, benefits, mechanics. Selekt brings it to life where loyalty is really decided: in the store, in the relationship between an advisor and her client. Both rely on the same base, with no double entry.

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On the shop floor

The programme seen from the store.

A tier only has value if someone on the shop floor knows how to see it and honour it.

RecogniseThe member is recognised before showing a cardThe loyalty status appears on the client record, with history and preferences. The advisor welcomes a client she knows, not a membership number.The single customer view

HonourA benefit handed over in personA benefit announced by the programme takes on another value when it is handed over in person, with a word from the advisor.

ExtendThe gesture that followsA piece on hold, an appointment offered, a follow-up with a real reason: loyalty is fed by gestures, not only by points.

MeasureWhat the relationship produces, in numbersEvery advisor action is traced and tied to the sales that follow. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of total revenue.How influenced revenue is attributed

Who does what

Antavo structures, Selekt embodies.

The programme, on Antavo's side

Tiers, benefits, loyalty mechanics: Antavo remains the tool that defines and runs the programme, across the whole base.

The relationship, on Selekt's side

Client books per advisor, one-to-one conversations, appointments, motivated follow-ups: Selekt equips the work done one person at a time.

The base, shared

Client data flows both ways, with no double entry. The programme knows what the store does, the store knows what the programme promises.

By role

Who does what with it, role by role.

Loyalty is not lived the same way at the counter, in the manager's office and at headquarters.

Welcoming a member like a regular

Status, history and preferences sit on the same record. The advisor knows what the programme promised her client, and can go beyond it: a word, an attention, a piece kept aside.

The status visible at the moment of welcome
Follow-ups with a real reason, never a pretext
The client's consent respected on every channel

Frequently asked

What we are asked about Antavo.

No. Antavo remains the tool that defines and runs the loyalty programme: tiers, benefits, mechanics, across the whole base. Selekt equips the other half: the one-to-one relationship in stores. Both rely on the same client base, without overlapping.

Yes, that is the heart of the connection: client data flows both ways, with no double entry. The advisor sees the status and history on the record, and the work done in store enriches the same base.

Antavo, and the teams who run it. Selekt does not touch the programme's mechanics: it gives stores what they need to embody it, one client at a time, and to measure what that embodiment produces.

The connection is scoped with you: data perimeter, roles, the split between what belongs to the programme and what belongs to the store. One or two pilot stores before the rest of the network, and a written rule everyone knows.

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