IntegrationBloomreach

Bloomreach drives digital, Selekt carries on in store.

Bloomreach unifies the house's client data and drives the relationship across digital channels. Selekt takes over where digital stops: the moment the client walks through the store's door, and the relationship moves from the screen to a conversation.

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Two channels, one relationship

Digital and the store, finally in step.

The client is one and the same person, whether she opens an email or a door. With Bloomreach and Selekt, the house treats her that way.

The full portraitThe unified profile gains its in-store halfBloomreach consolidates what digital knows about each client. Selekt adds what digital will never see: the visit, the fitting with no purchase, the preference confided to an advisor, the date that matters. The portrait stops being half empty.The single customer view

Engagement continuesThe campaign ends, the advisor takes overA client clicks, browses, hesitates. The next step is not always one more email: sometimes it is a personal message from an advisor who knows her.

The right channelEvery message in its placeThe house's campaigns stay in Bloomreach; the personal follow-up, signed with a first name, goes out from Selekt. Two registers, zero duplication, and consent respected everywhere.

The proofThe face to face becomes measurableAn advisor's follow-up, the appointment booked, the sale that follows: this work is attributed action by action and reconciled with the POS. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of the total.Influenced revenue

What the store contributes

The material digital does not produce.

Premium retail is decided in store. That is where the house's most precious data is born, and that is what Selekt captures.

The visit without a purchase

A client tries, leaves, may come back. That visit, invisible to all your digital tools, becomes data attached to the right profile, and a reason to reach out.

The advisor's gesture

The follow-up sent, the piece put on hold, the appointment honoured. This daily work is traced and dated: it becomes house data instead of remaining an individual habit.

The fitting-room confidence

A size, a material to avoid, a wedding anniversary. Three seconds of conversation no form would ever have captured, and they change the next follow-up.

The full loop

From the click to the face to face, and back.

Digital engages

The house drives its relationship across digital channels: the client knows the brand, follows the collections, opens the emails.

The store welcomes

The client walks in. The advisor opens her profile and knows who she is talking to: history, preferences, last visit.

The relationship takes hold

Fitting, advice, confidence. The advisor notes the essentials in seconds, and that material joins the house's foundation.

The portrait sharpens

The unified profile gains its in-store dimension, and every team walks away with a truer knowledge of the same client.

Frequently asked

What we are asked about Bloomreach.

No. Bloomreach remains the platform unifying your client data and driving engagement across digital channels. Selekt is the sales teams' tool: it extends that relationship into the store and adds what the store produces.

No, the two registers are distinct: the house's campaigns on one side, an advisor's personal follow-up on the other, with a real motive and a first name. Solicitation rules and consent are respected everywhere.

Permissions are set at field level, by role and by store, and every access is logged. The exact scope of what circulates is defined with your team at setup.

The house. Data captured by your advisors joins your foundation and remains yours. Hosting is in the European Union.

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