IntegrationBlueConic

Your BlueConic profiles, all the way to the advisor's hand.

BlueConic unifies the house's client profiles and puts them to work for your marketing teams. Selekt extends that work to the selling floor: data born in store joins the profile, and the profile returns to the advisor, right as her client walks through the door.

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One profile, two lives

What each team does with the profile.

The same client profile serves different crafts. BlueConic builds it for marketing; Selekt puts it in the hands of the people who sell.

Your profiles gain the real world

Your marketing team works on unified profiles. With Selekt, those profiles gain a dimension digital does not capture: the store visit, the fitting, the preference confided to an advisor. The portrait becomes complete.

Store data joins the existing profile
No double entry for the teams
Scope defined with your team at setup

On the floor

Three everyday scenes.

At the doorThe client arrives, the advisor knowsThe unified profile says who she is, what she loves, what she has already bought. The advisor greets her like a regular, even if they have never met.The advisor workspace

In the fitting roomWhat is said is no longer lostA size, a colour set aside, a wedding in June. Three notes taken in seconds, and the house's profile just gained what no form would ever have captured.

At headquartersThe network reads at a glanceHeadquarters sees each store's relationship work and its effect on sales, without asking the teams for anything: the data flows up on its own.The headquarters workspace

The data's round trip

From the visit to the profile, from the profile to the gesture.

A simple round trip, without double entry: what is born in store joins the house's foundation, and the foundation comes back to equip the store.

A visit takes place

A client tries, hesitates, confides a preference. The advisor notes the essentials in seconds, in Selekt, without taking her eyes off her client.

The profile gets richer

That material joins the house's data foundation and completes the unified profile: the digital portrait gains its in-store half.

The profile returns to the store

Consolidated knowledge comes back in the field's format: a clear profile, purchase history, the day's reasons to reach out.

The gesture produces a figure

The follow-up goes out, the client comes back, the sale is tied to the gesture. Relationship work becomes measurable, store by store.

Frequently asked

What we are asked about BlueConic.

No. BlueConic remains the platform unifying your client profiles for the house. Selekt is the sales teams' tool: it makes those profiles usable in store and adds what the store produces, the visit, the advisor's gesture and the sale that follows.

No. Selekt starts from purchase history and contact details, whatever tool holds them. If BlueConic is in place, Selekt fits into that ecosystem and data flows both ways, without double entry.

Permissions are set at field level, by role and by store: an advisor sees their clients, a manager their store, headquarters the network. Every access is logged, and the exact scope is defined with your team at setup.

Preferences and consent travel with the client profile, and the channel a client has chosen is respected. Data is hosted in the European Union.

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