IntegrationBrevo

Brevo sends the campaign. Selekt signs the message.

Brevo runs your email and SMS campaigns and your automations, across your whole base. Selekt takes the other half of the work: the message an advisor sends to a client she knows, with a real reason to reach out. Both rely on the same base, without overlapping.

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Who does what

What Brevo handles, what Selekt adds.

	Brevo	Selekt
Email and SMS campaigns
Automation scenarios
Sending at scale
Client base and consent		shared, never duplicated
One-to-one advisor conversations
Client books per advisor
Appointments, wishlists, pieces on hold
Influenced revenue, per advisor

Nothing to replace: a house without campaigns has no more relationship than a house without advisors.

Two ways of writing

The campaign announces, the advisor writes.

A sender with a first name

The client replies to a person, not to a brand. A message signed by their advisor opens a conversation the store can actually hold.

A real reason rather than an offer

Brevo announces a collection or a seasonal event. The advisor reaches out because a piece has arrived, an alteration is ready, or a date is coming up.

What the store knows and the segment does not

A size, a fitting with no purchase, a project mentioned in the fitting room: none of it fits a segment, and all of it drives the next visit.

One base, two voices, no duplicates

Because client data flows both ways, with no double entry, a client is never contacted twice on the same day for the same reason.

Measuring

Measuring what the one-to-one work produces.

Trace the action

A message sent by an advisor is timestamped and attributed to its author, distinctly from a campaign send.

Set the window

Seven, thirty or ninety days between contact and sale. The house sets the rule.

Attribute the sale

The sale joins influenced revenue. What the campaign did and what the advisor did stay two separate figures, never added together.

Reconcile

Advisor by advisor, store by store. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of total revenue.

On the shop floor

What it looks like in practice.

Before the sendThe piece on hold, kept out of the promotionWhat is reserved for a client does not go out in a blanket offer. A shared base keeps you from discounting what you were holding for them.

After the sendThe client who opened, then nothingThe campaign did its job: they opened, they did not come in. Their advisor knows it and follows up with a reason of her own.The advisor workspace

After the visitThe sale credited to the right gestureThe client comes back and buys. The sale joins their advisor's influenced revenue, kept separate from campaign results.How influenced revenue is attributed

Frequently asked

What we are asked about Brevo.

No. Brevo keeps doing what it does well: email and SMS campaigns and automations, across the whole base. Selekt covers the other half, the one-to-one work a store team does between visits. Both rely on the same client base, so a client is never contacted twice for the same reason.

Selekt is a French solution built for networks of premium stores, and data is hosted in the European Union. The two tools share the same standard: a client base handled with care, from headquarters to the shop floor.

Every action is dated and tied to the person who took it. You set an attribution window, and the sales in that window become influenced revenue, never added to campaign results. Across equipped retailers, 20 to 25 percent of revenue is influenced.

Preferences and consent travel with the client record, and the channel a client has chosen is respected on both sides. An opt-out recorded on the campaign side also stops individual outreach. Permissions are set by role and by store, and every access is logged.

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