IntegrationEmarsys

Emarsys personalises at scale. Selekt personalises in person.

Emarsys, SAP's omnichannel platform, carries the brand's voice across every channel. Selekt takes the other half of the work: what an advisor does for one specific client, between two visits. Both coexist on the same base, without overlapping.

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The virtuous loop

The campaign and the store hand the client to each other.

The campaign announces

Emarsys carries the new collection or the event to the whole base, on the channel each client prefers.

The store welcomes

The client walks in. Their advisor knows what they received and what they looked at, and greets them accordingly.

The record gets richer

Size, preferences, a fitting with no purchase, a project mentioned: what the store learns joins the same base, with no double entry.

The relationship resumes

The next campaign goes out better informed, and the advisor follows up with a real reason. Each in its moment, never in duplicate.

Who does what

What Emarsys handles, what Selekt adds.

	Emarsys	Selekt
Omnichannel campaigns
Personalisation at scale
Automated scenarios
Client base and consent		shared, never duplicated
One-to-one advisor conversations
Client books per advisor
Appointments, wishlists, pieces on hold
Influenced revenue, per advisor

Nothing to replace: a house without campaigns has no more relationship than a house without advisors.

For every team

What the integration changes, role by role.

The advisor

She sees what her client received from Emarsys and follows up with a reason of her own: a piece that arrived, an alteration that is ready, a date coming up. Her message is signed with her name.

The store manager

He sees who contacted whom, when and why, and makes sure a piece on hold for a client never goes out in a blanket promotion.

Headquarters

It reads two separate figures, never added together: what campaigns produce and what the one-to-one relationship produces. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of the total.

Frequently asked

What we are asked about Emarsys.

No. Emarsys keeps doing what it does well: omnichannel campaigns, personalisation and automation at the scale of the whole base. Selekt covers the other half, the one-to-one work a store team does between visits. Both rely on the same client base.

No. Selekt connects to your marketing tool as it does to the rest of your environment, and client data flows both ways, with no double entry. The exact scope is settled with your teams at setup, as with every one of our connectors.

You do, at setup. Most houses keep broad announcements on the Emarsys side and leave individual follow-ups to advisors, with a real reason to reach out. Selekt records who contacted whom, when and why, so the line stays visible.

Preferences and consent travel with the client record, and the channel a client has chosen is respected on both sides. An opt-out recorded on the campaign side also stops individual outreach. Permissions are set by role and by store, and data is hosted in the European Union.

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