IntegrationGoogle Analytics 4

Google Analytics 4 sees your site, Selekt sees the store.

Your teams read the digital journey in Google Analytics 4: where visitors come from, what they browse, what they buy online. But for a network of premium stores, the essential happens elsewhere: in person, facing an advisor. That is the part of the journey Selekt makes measurable.

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The real journey

The journey does not stop at the edge of the screen.

She discovers online

A client sees a piece on the site, looks at it twice, hesitates. Your web analytics tell this chapter very well.

She walks through the door

She comes to see the piece in person. For your web tools, the story ends here. For the house, it begins.

The relationship plays out

Fitting, advice, a preference confided. With Selekt, this chapter leaves a trace: the visit exists, attached to the right profile.

The sale is attributed

The advisor's follow-up, the return to the store, the receipt: the last chapter is measured too, and reconciles with the POS.

Two complementary readings

Your web analytics stay, the store is added.

Nothing changes for your digital teams. What changes is that the house stops steering half of its business blind.

Google Analytics 4 remains your instrument

Your traffic, acquisition and online conversion analyses stay where they are, in the tool your teams master. Selekt does not touch them: it lights up the other half of the journey, the one that plays out in store.

Your web dashboards do not move
No new workload for the digital team
A finally complete view of the journey for the house

Who lights up what

Two instruments, two halves of the journey.

	Web analytics	Selekt
The journey on your site
The store visit
The fitting with no purchase
The preference voiced in the fitting room
The advisor's gesture (follow-up, appointment)
The sale tied to that gesture

Google Analytics 4 remains your digital teams' instrument: Selekt does not measure the web, it measures the store.

Frequently asked

What we are asked about Google Analytics 4.

No, the two tools do not measure the same thing. Google Analytics 4 remains the instrument for your web analyses. Selekt measures what happens in store: the visit, the advisor's gesture and the sale that follows.

No. Selekt is the tool of your in-store sales teams. Your site and your web analytics keep working exactly as they do today.

Through influenced revenue: each follow-up and each appointment by an advisor can be tied to the sale that follows it, within an attribution window set by the house, and amounts reconcile with the POS.

Selekt's client data is hosted in the European Union, permissions are set at field level and every access is logged. Consent travels with the client profile.

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