IntegrationHubSpot

HubSpot steers the relationship. Selekt brings it the shop floor.

HubSpot remains your teams' system of record: marketing, customer service, the relationship steered at house level. Selekt adds what no CRM sees from a desk: what an advisor does for a client on the selling floor, and the sale that follows.

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The blind spot

Three things a CRM never captures on its own.

This is no weakness of the tool: this data is born in store, standing up, between two clients. It takes a tool built for that moment to capture it.

The advisor's gesture

The individual follow-up, the appointment booked, the piece put on hold: all of it happens in store, between two visits, and used to live only in advisors' heads.

What is said in the fitting room

A size, a fitting with no purchase, a birthday mentioned in passing: the material of the next sale goes through no till and no web form.

The sale that follows

The link between a follow-up and the receipt that comes after it. Traced, dated, reconcilable: the figure relationship steering was missing.

Who does what

What HubSpot handles, what Selekt adds.

	HubSpot	Selekt
The wider view of the client relationship
Campaigns and marketing journeys
Customer service and requests
Client base and consent		shared, never duplicated
One-to-one advisor follow-up
Appointments, wishlists, pieces on hold
Influenced revenue, reconciled with the POS

Nothing to replace: your CRM keeps its role. Selekt brings it the store data it was missing.

Two tools, one client

How the two complete each other.

The conceptA CRM built for retailWhy the in-store relationship needs its own tool, connected to the POS, and how it fits alongside the CRM your teams already use.The retail CRM connected to your POS

The dataThe single customer viewPOS, e-commerce, CRM: how purchases and conversations come together in one profile, usable on the shop floor. Data flows both ways, with no double entry.The single customer view

The floorThe advisor's appThe profile in seconds, the day's reasons to reach out, messages drafted and approved before sending: the tool built for the selling floor, not for the desk.The advisor workspace

The measureInfluenced revenue, attributed and reconciledHow every store action is traced, and why the resulting figure reconciles with the POS. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of total revenue.How influenced revenue is attributed

Day to day

The store acts, the wider view grows richer.

The client walks in

A loyal website client, a walk-in, or a pick-up: her profile is there, complete, and the advisor knows who he is talking to.

The advisor acts and records

A fitting, a preference, an appointment, a signed follow-up: what happens on the selling floor is traced in a few gestures, standing up.

The data flows back to the wider view

What the store learns enriches the base your teams already read in HubSpot. One base, two readings, no double entry.

The sale links back and is read

A sale that follows a traced contact joins influenced revenue, reconciled with the till, readable per store and per advisor.

Frequently asked

What we are asked about HubSpot.

No, and that is not the project. HubSpot remains your teams' system of record: marketing, customer service, the wider view. Selekt covers a moment the CRM cannot cover, the one-to-one relationship in store, and brings back its measurement. Both rely on the same client base.

Yes, nothing changes for them. Selekt is for store teams: advisors, managers, retail leadership. What the store produces, follow-ups, appointments, attributed sales, enriches the view your teams already read in their own tools.

Both tools rely on the same base, and every store action is dated and signed: who contacted whom, when and why. At setup you define the rule, for instance campaigns from HubSpot and individual follow-ups from the store. The line between the two stays visible rather than theoretical.

Preferences and consent travel with the client profile, and the channel a client has chosen is respected on both sides. Permissions are set at field level, by role and by store, every access is logged, and data is hosted in the European Union.

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