IntegrationMailchimp

Mailchimp writes to the audience. Selekt writes to one person.

Mailchimp keeps the campaigns, the segments and the sends at scale. Selekt equips the other half of the relationship: what an advisor does for one specific client, between two visits. Both coexist on the same base, without overlapping.

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Two halves of one craft

The newsletter and the advisor work together.

Each has its reach and its moment. What changes everything is that they rely on the same client base.

MailchimpThe announcement that reaches the whole baseNew collection, event, seasonal moment: the campaign carries the brand's voice to thousands of contacts at once. That is its job, and it stays with Mailchimp.

SelektThe message with a single recipientAn advisor writes to a client she knows, for a reason that concerns that client alone. The message is signed by a person, and the client replies to that person.The advisor workspace

The baseOne version of the client truthClient data flows both ways, with no double entry. The store knows what the campaign said, and the campaign does not override what the store is preparing.

MeasurementTwo figures, never confusedWhat the campaign produces and what the one-to-one relationship produces stay two separate results. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of the total.How influenced revenue is attributed

One week, one thread

From the Mailchimp send to the store visit.

A sequence equipped houses know well: the campaign opens, the advisor closes.

Monday, the campaign goes out

Mailchimp announces the new collection to the whole base. Thousands of clients discover it at once, in the brand's voice.

Tuesday, a client opened, then nothing

They opened, they clicked, they did not come in. In Selekt, their advisor sees them in her book, with their history and preferences.

Wednesday, a signed message

She writes, in her own name: the piece they were looking at has arrived in their size. Not a mass follow-up, a personal attention.

Saturday, the visit

The client comes in, tries it on, buys. The sale is credited to the advisor's gesture, distinctly from the campaign's results.

What each team gains

Three points of view, one base.

Campaigns that respect the store's work

The marketing team keeps Mailchimp and its habits. It gains something precious: the certainty that its sends and the stores' follow-ups never step on each other.

A piece on hold for a client is not discounted by a blanket promotion
A client already contacted by their advisor is not over-solicited
Consent is respected on both sides

Frequently asked

What we are asked about Mailchimp.

No. Mailchimp keeps doing what it does well: campaigns, segments, sending at scale. Selekt covers the other half, the one-to-one work a store team does between visits. Both rely on the same client base, without overlapping.

Yes. Broad announcements remain the campaign's job, and your segments keep their full role there. Selekt adds what no segment contains: the individual knowledge of a client, the kind an advisor builds on the shop floor.

Because client data flows both ways, with no double entry, the store knows what the campaign sent, and the campaign is not blind to what the store is preparing. Selekt records who contacted whom, when and why, so the line stays visible.

Preferences and consent travel with the client record, and the channel a client has chosen is respected on both sides. An opt-out recorded on the campaign side also stops individual outreach. Permissions are set by role and by store, and data is hosted in the European Union.

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