Openbravo unifies commerce. Selekt adds the one-to-one relationship.
Openbravo carries the point of sale and unified commerce: checkout, stock, journeys across channels. Selekt adds the layer unification does not give: an advisor who knows their client, and the measurement of what that bond produces.
On the base Openbravo holds, six things appear.
Openbravo keeps its job: the transaction and the journey across channels. Selekt lays the store's one-to-one work on top.
01
A living client profile
Purchase history feeds the profile, with no double entry. The advisor reads a client, not a receipt.
02
A client book per advisor
Each advisor follows named clients. The relationship no longer depends on anyone's memory.
03
Reasons to reach out
A piece that arrived, a fitting with no purchase, a date coming up: the day starts with real reasons, not a cold list.
04
Store gestures, traced
Pieces on hold, appointments, follow-ups: noted, dated, tied to the client and to their author.
05
Messages drafted, never sent alone
Drafts are prepared, the advisor reviews, adjusts and signs. Nothing leaves without human approval.
06
Measurement that reconciles
Sales that follow the relationship work join influenced revenue, reconciled with the POS.
Two everyday scenes.
From the advisor's gesture to the leadership figure.
01
Trace the action
Message, appointment, follow-up: the action is dated and attributed to the advisor who took it.
02
Set the window
Seven, thirty or ninety days between contact and sale. The house sets the rule.
03
Attribute the sale
A sale recorded within that window joins influenced revenue, kept separate from direct sales.
04
Reconcile
Store by store, line by line, with the POS. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of the total.
What we are asked about Openbravo.
Clienteling ROI calculator.
Discover your personalised revenue projections, based on the real performance of networks equipped with clienteling.
Your current metrics
Annual revenue
All channels combined, per year
€1,000,000
Average basket (AOV)
The average value of a sale
€600
Sales advisors
In store and remote
7
Number of clients
Active clients across all points of sale and online
100
Purchases / year
Per client per year
20
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Page updated October 22, 2026
