Outlook stays your mailbox. Selekt makes it a client memory.
In many houses, the client relationship is written on Outlook: invitations, follow-ups, personal notes. Selekt does not change that channel, it gives it a sequel: the message an advisor sends is traced, attached to the client record, and counts in the measure of the relationship.
Email, premium retail's natural channel.
01
Your teams already write on Outlook
Private sale invitations, order follow-ups, notes after a visit: email carries a good part of the relationship, in everyone's habits.
02
What is missing is the sequel
Once sent, the message sleeps in an individual mailbox. The client record gives it a sequel: what was said, to whom, by whom, and what came of it.
03
Selekt attaches and measures
The traced message is linked to the sale it prepared. Your advisors' writing work finally reads in influenced revenue.
The same email, three readings.
Writing with the record in view
Before writing, the advisor opens the record: last purchase, piece on hold, date coming up. Selekt can prepare a draft; they review, adjust and sign.
- A real reason before every message
- Suggested drafts, never sent on their own
- The sent message joins the record, nothing copied over
A channel with a place of its own.
Between instant messaging and social networks, email keeps a role nothing replaces.
01
The tone of the great occasions
An invitation to a private sale, a note after a significant purchase: email carries a composed register, expected of a premium house.
02
The choice of part of the clientele
Some clients prefer email to everything else. Respecting that choice is part of the relationship: the preferred channel travels with the record.
03
The complement to the other channels
WhatsApp for the immediate, Instagram for inspiration, email for what deserves to last. Selekt keeps the memory of all three in one place.
Email alone, email connected to Selekt.
| Email alone | Selekt | |
|---|---|---|
| Context before writing | Recalled from memory, or dug up | The client record, in the advisor's view |
| The trace after sending | In an individual mailbox | Attached to the client record, visible to the team |
| The link to the sale | Hard to establish | Measured as influenced revenue |
| When an advisor leaves | The history scatters | The relationship stays with the house and is handed over |
A comparison between using email without a clienteling tool and the same channel connected to Selekt. Outlook remains the mailbox in both cases.
What we are asked about Outlook.
Clienteling ROI calculator.
Discover your personalised revenue projections, based on the real performance of networks equipped with clienteling.
Your current metrics
Annual revenue
All channels combined, per year
€1,000,000
Average basket (AOV)
The average value of a sale
€600
Sales advisors
In store and remote
7
Number of clients
Active clients across all points of sale and online
100
Purchases / year
Per client per year
20
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Page updated October 22, 2026
