IntegrationSalesforce

Salesforce keeps the wider view. Selekt brings it the store.

Salesforce remains the system of record at headquarters: campaigns, customer service, the relationship steered at house level. Selekt adds what no CRM sees from headquarters: what an advisor does for a client on the shop floor, and the sale that follows.

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The blind spot

Three things that never enter a CRM on their own.

This is no weakness of the tool: this data is born in store, standing up, between two clients. It takes a tool built for that moment to capture it.

The advisor's gesture

The individual follow-up, the appointment booked, the piece put on hold: all of it happens in store, between two visits, and used to live only in advisors' heads.

What is said in the fitting room

A size, a fitting with no purchase, a wedding mentioned in passing: the material of the next sale goes through no till and no web form.

The sale that follows

The link between a follow-up and the receipt that comes after it. Traced, dated, reconcilable: the figure relationship steering was missing.

Two tools, two jobs

Headquarters steers, the store acts.

One base that flows, without double entry

Both tools rely on the same client base: data flows both ways and nobody retypes anything. A client stays one client, not two rows in two systems.

A tool built for the selling floor

The advisor works standing up, phone in hand, between two clients. Selekt gives her the profile in seconds, and what she records flows back to feed the view headquarters already reads.

Campaigns and follow-ups that coexist

Headquarters announces at scale, the advisor contacts one person with a real reason. Who contacted whom, when and why stays visible, so the two never overlap.

A measure headquarters can consolidate

Revenue influenced by store work reads advisor by advisor and reconciles with the POS. The corporate CRM gains a figure it did not have.

Who does what

What Salesforce handles, what Selekt adds.

	Salesforce	Selekt
The wider view of the client relationship
Campaigns and marketing journeys
Customer service and requests
Client base and consent		shared, never duplicated
One-to-one advisor follow-up
Appointments, wishlists, pieces on hold
Influenced revenue, reconciled with the POS

Nothing to replace: the corporate CRM keeps its role. Selekt brings it the store data it was missing.

Going further

The pages that answer what comes next.

The conceptA CRM built for retailWhy the in-store relationship needs its own tool, connected to the POS, and how it fits alongside the corporate CRM.The retail CRM connected to your POS

The measureInfluenced revenue, attributed and reconciledHow each action is traced, how the attribution window is set, and why the resulting figure reconciles with the POS.How influenced revenue is attributed

The dataThe single customer viewPOS, e-commerce, CRM: how purchases and conversations come together in one profile, usable on the shop floor.The single customer view

TrustSecurity and permissionsField-level permissions, by role and by store, a full audit log, and data hosted in the European Union.Security and compliance

Frequently asked

What we are asked about Salesforce.

No, and that is not the project. Salesforce remains the system of record at headquarters: campaigns, customer service, the wider view. Selekt covers a moment headquarters cannot cover, the one-to-one relationship in store, and brings back its measurement. Both rely on the same client base.

Yes, nothing changes for them. Selekt is for store teams: advisors, managers, retail leadership. What the store produces, follow-ups, appointments, attributed sales, enriches the view headquarters already reads in its own tools.

Both tools rely on the same base, and every store action is dated and signed: who contacted whom, when and why. At setup you define the rule, for instance broad announcements from headquarters and individual follow-ups from the store. The line between the two stays visible rather than theoretical.

Preferences and consent travel with the client profile, and the channel a client has chosen is respected on both sides. Permissions are set at field level, by role and by store, every access is logged, and data is hosted in the European Union.

Calculator

Clienteling ROI calculator.

Discover your personalised revenue projections, based on the real performance of networks equipped with clienteling.

Your current metrics

Annual revenue

All channels combined, per year

€1,000,000

Average basket (AOV)

The average value of a sale

€600

Sales advisors

In store and remote

Number of clients

Active clients across all points of sale and online

100

Purchases / year

Per client per year

Additional revenue projection

74 k €

↑ 7.4 % increase

That is 6 k € a month in additional opportunities

Where this revenue comes from

Higher average baskets thanks to personalised service+33 k €

More conversions thanks to targeted follow-ups+41 k €

Current revenue1 M €

With Selekt1.1 M €

AOV increase€600 → €620

Per advisor+11 k € / yrin extra revenue generated

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