Salesforce Marketing Cloud orchestrates journeys. Selekt embodies the relationship.
Marketing Cloud carries the brand's voice across every channel, at the scale of your whole base. Selekt takes what no automated journey replaces: an advisor's gesture for one specific client. Both coexist on the same base, without overlapping.
The automated journey stops where the relationship begins.
The brand speaks to everyone, the advisor to one
Marketing Cloud carries the house's voice across email, mobile and beyond. The advisor carries her own, to a book of clients she knows by first name.
The journey triggers, the store converts
A campaign gets opens, clicks, sometimes a visit. The fitting happens in store, the alteration is decided in store, and the high basket closes in store.
What the fitting room knows and the channel does not
A size, a hesitation, an occasion mentioned quietly: none of it fits an automated journey, and all of it drives the next sale.
One base, not two
Client data flows both ways, with no double entry. Consent is respected on both sides, and a client is never contacted twice for the same reason.
Three situations the campaign alone cannot see.
Ordinary scenarios in a network running both tools, each playing its part.
01
The client who opened everything, without coming in
The journey did its job: opens, clicks, no visit. Their advisor sees it and follows up with a reason of her own, signed with her name.
02
The piece on hold, spared by the promotion
What is reserved for a client does not go out in a blanket offer. A shared base keeps you from discounting what you were holding for them.
03
The appointment that extends the announcement
The campaign announces the collection, the advisor offers the fitting. The two gestures answer each other instead of overlapping, and each keeps its own figure.
Two contributions, two separate figures.
01
Trace the action
An advisor's message is timestamped and attributed to its author, distinctly from a campaign send.
02
Set the window
Seven, thirty or ninety days between contact and sale. The house sets the rule.
03
Attribute the sale
The sale joins influenced revenue. What the campaign did and what the advisor did are never added together.
04
Reconcile
Advisor by advisor, store by store. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of total revenue.
What we are asked about Marketing Cloud.
Clienteling ROI calculator.
Discover your personalised revenue projections, based on the real performance of networks equipped with clienteling.
Your current metrics
Annual revenue
All channels combined, per year
€1,000,000
Average basket (AOV)
The average value of a sale
€600
Sales advisors
In store and remote
7
Number of clients
Active clients across all points of sale and online
100
Purchases / year
Per client per year
20
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- Thirty minutes
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Page updated October 22, 2026