IntegrationSalsify

Salsify's product content, serving the relationship.

In Salsify, the brand crafts how every piece is told: visuals, copy, attributes. Selekt carries that work all the way into the conversation: the selections advisors share with clients hold the same standard as the brand's own pages.

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From content to conversation

From product content to client conversation.

The care put into the product record should not stop at the website. It can carry every message the store sends.

The product is told

In Salsify, every piece has its record: visuals, attributes, copy crafted for the house's channels. It is the reference version of the story.

The advisor starts from the client

In Selekt, they open the client record: size, taste, last purchase, piece awaited. They choose what to present, and why.

The client receives a polished selection

What she discovers reflects the product content work: the piece is shown the way the brand shows it, with the right words and visuals.

The reply feeds the record

A wish, a hesitation, a date: what the client expresses joins her record, with nothing copied over. Data flows both ways.

For the house

Product content that works on the shop floor.

The catalogueThe catalogue advisors browsePieces reach the advisor's tool with the level of detail the brand crafted. Advising starts from accurate material, not from training-day memories.The advisor workspace

LookbooksSelections true to the brandThe lookbooks and selections shared with clients carry the product content as it was designed: nothing is retold approximately.

The dataBoth ways, no double entryProduct content flows down to the store, client knowledge flows back up to the house. Nobody re-enters anything.

The measureA relationship you can read in the numbersMessages, selections and follow-ups are traced and linked to the sale that follows. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of total revenue.Influenced revenue

Team by team

Three teams, one content.

Advising with the right material

Face to face or at a distance, the advisor relies on complete product records and on the client record. They offer the right piece, presented the right way.

Pieces described in the brand's own words
The client record open next to the product
Selections ready to share

Frequently asked

What we are asked about Salsify.

No. Salsify remains where the brand crafts and governs its product content. Selekt brings the relationship side: the client record, the selections advisors share, and the measurement of what that work produces. Data flows both ways, with no double entry.

Your teams, in Salsify. That is where each piece's story is decided and updated. Selekt uses that content for the relationship, it does not rewrite it: what the client receives remains the version the brand intended.

Client context. A catalogue shows everything to everyone; with Selekt, the advisor chooses for one specific client, from her record, and the follow-up that results is traced and measured as influenced revenue.

The connection is scoped with you: content perimeter, roles, rules of use. Most houses start with one or two pilot stores before extending to the rest of the network.

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