IntegrationTwilio Segment

Your client data unified in Segment, all the way to the selling floor.

Twilio Segment collects and unifies client data across your tools: it is your data team's foundation. Selekt adds what none of those tools produce, what happens in store, and makes it usable by an advisor, standing up, between two clients.

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What the store contributes

The data your CDP has never seen.

What is said in the fitting room

A size, a fitting with no purchase, a wedding anniversary mentioned in passing: none of it goes through a website or a till, and all of it drives the next sale.

The advisor's gesture

The follow-up sent, the appointment booked, the piece put on hold. With Selekt this work is traced, dated and signed: it becomes data instead of staying a habit.

The sale that follows

The link between a follow-up and the receipt that comes after it, reconcilable line by line. It is the figure most dashboards are missing.

A profile usable standing up

The unified view of the client becomes a profile the advisor opens on her phone in seconds, with purchase history and the day's reasons to reach out.

Three teams served

Data, the store, leadership.

Segment remains the unification point for your data. Selekt plugs in the last link: the sales teams.

The foundation stays the foundation

Segment keeps doing its job: collecting and unifying client data for your whole stack. Selekt fits into that ecosystem and lets client data flow both ways, without double entry.

No new isolated base to maintain
Store data enriches the existing foundation
Field-level permissions and a full audit log

On the floor

Three everyday scenes.

Before the visitThe client your tools know, your advisor does notYour stack knows a great deal about her; the advisor welcoming her knew nothing. With Selekt, that knowledge reaches the place where the sale happens: the advisor's hand.The advisor workspace

After the visitThe follow-up with a real reasonA fitting with no purchase, a piece that has arrived, a date coming up: the advisor contacts a person, not a segment, and the sale that follows is tied to her gesture.

At headquartersThe signal the CRM was missingHeadquarters steered the relationship without seeing the stores' work. Now that work flows back, measured, and completes the wider view instead of escaping it.The retail CRM connected to your POS

Frequently asked

What we are asked about Segment.

No. Segment remains the collection and unification point for your client data, across your whole stack. Selekt is the sales teams' tool: it makes that data usable in store and adds what the store produces, the advisor's gesture and the sale that follows it.

No. Selekt starts from purchase history and contact details, whatever tool holds them: a POS is enough to begin. If Segment is in place, Selekt fits into that ecosystem and data flows both ways, without double entry.

Permissions are set at field level, by role and by store. An advisor sees their clients, a manager their store, headquarters the network, and every access is logged. The exact scope is defined with your data team at setup.

Preferences and consent travel with the client profile, and the channel a client has chosen is respected. Data is hosted in the European Union. The detail is reviewed with your team before launch.

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