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Selekt
WeChat
IntegrationWeChat

The conversation on WeChat. The memory in Selekt.

For Chinese clientele, WeChat is the natural channel: in Shanghai as on a trip to Paris. Selekt ties that channel to the client record, so the relationship continues from one visit to the next, from one country to another.

The thread of a relationship

A client who travels. A relationship that follows.

Before writing

The advisor opens the record: purchases in Paris, a fitting in Hong Kong, noted preferences. The message starts from a real reason, in the client's language.

The conversation stays personal

The client talks with the person she knows, on the channel she uses every day. The tone is that of a relationship, not a campaign.

Everything joins the record

Wishes, travel dates, hesitations: the reply feeds the single record, visible from the Paris boutique as from the one that will welcome her tomorrow.

The sale is attributed

When the client comes back and buys, the sale joins the advisor's influenced revenue. Relationship work becomes visible in the numbers.

Why WeChat

The channel of Chinese clientele.

For these clients, everything happens on WeChat: messages, payments, social life. The commercial relationship happens there too.

01

Essential in China

Email and SMS are marginal there: the conversation happens on WeChat or does not happen. The channel is a condition of access to this clientele.

02

Precious when they travel

A client visiting Paris stays reachable on her home channel. The local boutique inherits the context, the relationship never breaks.

03

A shared memory

Selekt does not add a channel: it ties WeChat to the network's single client record, so every boutique picks the conversation up where it left off.

Frequently asked

What we are asked about WeChat.

No. WeChat remains the channel of the conversation. Selekt brings the client record before writing, the trace afterwards, and the attribution of the sale to relationship work. Data flows both ways, with no double entry.

The advisor, always. Selekt can draft a suggestion from the record, but a person reviews, adjusts and signs. The client talks to someone, not to an automation.

The channel the client has chosen is respected: no consent, no message. Preferences travel with the record, permissions are set by role and by store, and every access is logged. Data is hosted in the European Union.

The connection is scoped with you: data perimeter, roles, rules for using the channel. Most houses start with the boutiques that welcome the most international clientele.
Calculator

Clienteling ROI calculator.

Discover your personalised revenue projections, based on the real performance of networks equipped with clienteling.

Your current metrics

Annual revenue

All channels combined, per year

€1,000,000

Average basket (AOV)

The average value of a sale

€600

Sales advisors

In store and remote

7

Number of clients

Active clients across all points of sale and online

100

Purchases / year

Per client per year

20

Request a demo

Discover Selekt directly with your use cases.

A guided demonstration, tailored to your boutique network.

  • Thirty minutes
  • No commitment

Page updated October 23, 2026