The conversation on WhatsApp. The memory in Selekt.
WhatsApp has become the natural channel between an advisor and her clients: direct, personal, frictionless. Selekt ties that channel to the client record, so every message starts from context and returns to it, with no double entry.
A conversation that never starts from scratch.
A good WhatsApp message does not begin on WhatsApp. It begins in what the store already knows about the client.
Before writing
The advisor opens the record: last purchase, size, piece on hold, preferences. The message starts from a real reason, not a pretext.
The message is signed
The client receives a message from a person they know, on the channel they chose. They reply the way you reply to someone, not to a brand.
The reply matters
What the client expresses (a date, a wish, a hesitation) joins their record. The next visit picks up where the conversation left off.
The sale is attributed
When the client comes back and buys, the sale joins the advisor's influenced revenue. The one-to-one work stops being invisible in the numbers.
What it changes day to day.
The channel your clients already chose.
There is nothing to install on the client's side, nothing to teach them. The conversation happens where they already read their messages.
01
Personal without being intrusive
The client replies when they want, where they want. It is the tone of an ongoing relationship, not of a solicitation.
02
Natural for clients who travel
For houses whose clients move from one country to another, the conversation follows the client, not the store's time zone.
03
A channel, not another tool
The advisor writes where the client reads. Selekt does not add a channel: it gives context and memory to the one that exists.
What we are asked about WhatsApp.
Clienteling ROI calculator.
Discover your personalised revenue projections, based on the real performance of networks equipped with clienteling.
Your current metrics
Annual revenue
All channels combined, per year
€1,000,000
Average basket (AOV)
The average value of a sale
€600
Sales advisors
In store and remote
7
Number of clients
Active clients across all points of sale and online
100
Purchases / year
Per client per year
20
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Page updated October 22, 2026