IntegrationYotpo

Yotpo equips your e-commerce. Selekt equips your stores.

Reviews, SMS, loyalty: Yotpo brings the client relationship together on the e-commerce side, at scale. Selekt takes over where the screen stops: in the store, in the one-to-one relationship between an advisor and her client. Same base, two moments.

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Three building blocks

Reviews, messages, loyalty: seen from the store.

Yotpo brings several online relationship crafts together. Each has a natural extension on the shop floor.

What the client expressed

The review gathered online feeds the client record. The advisor knows what her client said about their purchase, and the relationship picks up from there: a thank-you, a call, an invitation.

The review readable on the record, next to the history
A fitting gesture, made by a person
The client never has to repeat themselves

Who does what

What Yotpo handles, what Selekt adds.

	Yotpo	Selekt
Reviews and client content at scale
SMS and email campaigns
E-commerce loyalty programme
Client base and consent		shared, never duplicated
One-to-one advisor conversations
Appointments, wishlists, pieces on hold
Influenced revenue, per advisor

Nothing to replace: e-commerce and the store serve the same client, at two different moments.

From click to store

The same client, online then in person.

The journey your teams know by heart, told from the data's point of view.

They buy online

The order, the preferences and the consent enter the base. Yotpo does its work: review requested, programme running.

They leave a review

What they express does not stay on the e-commerce side: their record gets richer, and the store closest to them inherits it.

Their advisor knows

When they walk through the door, the advisor knows the online purchase, the review left, the preferences. The client is welcomed like a regular, not like a stranger.

They come back, and it is measured

The visit and the sale are tied to the gesture that brought them about. The store's work and the e-commerce work stay two separate figures, never added together.

Going further

Two reads to continue.

The foundationOne client, one recordOnline and in store, the same client exists only once. The single customer view brings together purchases, preferences, consent and conversations.The single customer view

The craftClienteling, concretelyWhat houses do when they equip their advisors: client books, motivated follow-ups, appointments, and the measurement of what it produces.What is clienteling

Frequently asked

What we are asked about Yotpo.

No. Yotpo keeps doing what it does well on the e-commerce side: reviews, SMS and email campaigns, the loyalty programme, at scale. Selekt equips the other moment of the same client: the one-to-one relationship in stores. Both rely on the same base, without overlapping.

That is exactly what the connection is for. Client data flows both ways, with no double entry: the online purchase, the review and the consent are visible in the store, and what the store learns enriches the same base.

Every action is dated and tied to the person who took it, distinctly from a campaign send. You set an attribution window, and the sales in that window become influenced revenue, kept apart from direct sales and never added to them.

The channel a client has chosen is respected on both sides, and an opt-out on the campaign side also stops individual outreach. Permissions are set by role and by store, access is logged, and data is hosted in the European Union.

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